{"id":508,"date":"2025-03-13T02:49:06","date_gmt":"2025-03-13T02:49:06","guid":{"rendered":"https:\/\/blog.beyondotc.com\/web3-fundraising-key-methods-and-best-practices\/"},"modified":"2026-01-16T16:55:47","modified_gmt":"2026-01-16T16:55:47","slug":"web3-fundraising-key-methods-and-best-practices","status":"publish","type":"post","link":"https:\/\/beyondotc.com\/blog\/web3-fundraising-key-methods-and-best-practices\/","title":{"rendered":"Web3 Fundraising: Key Methods and Best Practices"},"content":{"rendered":"\n<p>Web3 fundraising leverages blockchain technology to raise funds through innovative methods like token sales, DAOs, and NFTs. It\u2019s different from traditional fundraising, focusing on decentralization, transparency, and community involvement. Here\u2019s what you need to know:<\/p>\n<ul>\n<li> <strong>Key Fundraising Methods<\/strong>:\n<ul>\n<li><strong>Token Sales<\/strong>: ICOs, IEOs, and STOs cater to different project stages.<\/li>\n<li><strong>DAOs<\/strong>: Build treasuries via token distributions and community contributions.<\/li>\n<li><strong>NFTs<\/strong>: Offer creative fundraising options with added utility for holders.<\/li>\n<\/ul>\n<\/li>\n<li> <strong>Challenges<\/strong>:\n<ul>\n<li>Navigating unclear regulations.<\/li>\n<li>Building investor trust with solid strategies and transparent communication.<\/li>\n<li>Proving market demand and product fit.<\/li>\n<\/ul>\n<\/li>\n<li> <strong>Best Practices<\/strong>:\n<ul>\n<li>Regular updates, audits, and open communication.<\/li>\n<li>Legal compliance (AML\/KYC, securities regulations, tax reporting).<\/li>\n<li>Community engagement through AMAs, token-gated perks, and governance participation.<\/li>\n<\/ul>\n<\/li>\n<li> <strong>Tools to Use<\/strong>:\n<ul>\n<li><strong>Smart Contracts<\/strong>: Automate transactions securely.<\/li>\n<li><strong>Asset Tokenization<\/strong>: Fractionalize assets like real estate or gold.<\/li>\n<li><strong>DeFi Integration<\/strong>: Use platforms for liquidity, staking, and lending.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Web3 fundraising is about more than raising money &#8211; it\u2019s about aligning with the right partners, building trust, and delivering long-term value.<\/p>\n<h2 id=\"primary-fundraising-methods\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Primary Fundraising Methods<\/h2>\n<h3 id=\"types-of-token-sales\" tabindex=\"-1\">Types of Token Sales<\/h3>\n<p>Token sales are a major driver of Web3 fundraising, with public sales accounting for 83% of events and raising 61% of the capital in 2024.<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Sale Type<\/th>\n<th>Key Features<\/th>\n<th>Ideal For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>ICO (Initial Coin Offering)<\/strong><\/td>\n<td>Public token sales with fewer regulatory hurdles<\/td>\n<td>Early-stage projects with strong community backing<\/td>\n<\/tr>\n<tr>\n<td><strong>IEO (Initial Exchange Offering)<\/strong><\/td>\n<td>Exchange-supported sales offering added security<\/td>\n<td>Projects seeking immediate liquidity<\/td>\n<\/tr>\n<tr>\n<td><strong>STO (Security Token Offering)<\/strong><\/td>\n<td>Regulated tokens ensuring legal compliance<\/td>\n<td>Asset-backed projects needing investor safeguards<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Each type of token sale caters to different project phases and funding requirements, providing a range of fundraising options.<\/p>\n<blockquote>\n<p>&quot;Right now, we&#8217;re looking for infrastructure, B2B, and growth-stage projects with proven market demand. I think this reflects the broader investment appetite. I would emphasize that infra is really the new alpha.&quot; &#8211; Anna Shakola, Head of Business Development at Cointelegraph Accelerator <\/p>\n<\/blockquote>\n<h3 id=\"how-daos-raise-funds\" tabindex=\"-1\">How DAOs Raise Funds<\/h3>\n<p>DAOs build treasuries through initial token distributions, protocol fees, contributions from working groups, and community-driven investments. Working groups allow DAOs to adapt quickly to market shifts while focusing resources on specific challenges. Additionally, NFT-based fundraising provides fresh, asset-focused options for raising capital.<\/p>\n<h3 id=\"nft-based-fundraising-strategies\" tabindex=\"-1\">NFT-based Fundraising Strategies<\/h3>\n<p>NFT fundraising offers a creative alternative to traditional token sales. For example, the SOON (Solana Optimistic Network) project raised $22 million by launching its &quot;COMMing SOON&quot; NFT collection. These NFTs provided holders with governance rights and potential future token allocations.<\/p>\n<p>To succeed with NFT fundraising, projects need to create digital assets that provide real value. This could include offering exclusive features, governance participation, or future benefits like token allocations. The key is to move beyond speculative hype and deliver tangible benefits that build trust and engagement with the community. By doing so, projects can strike a balance between innovation and investor confidence.<\/p>\n<h2 id=\"effective-fundraising-practices\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Effective Fundraising Practices<\/h2>\n<h3 id=\"building-trust-through-transparency\" tabindex=\"-1\">Building Trust Through Transparency<\/h3>\n<p>Transparency is key when raising funds in the Web3 space. Regular updates, thorough security audits, and open communication channels help establish trust with investors. Here&#8217;s how you can implement these practices effectively:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th><strong>Trust-Building Element<\/strong><\/th>\n<th><strong>How to Implement<\/strong><\/th>\n<th><strong>Why It Matters<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Regular Updates<\/td>\n<td>Share weekly development reports and monthly newsletters<\/td>\n<td>Keeps investors informed and reassured<\/td>\n<\/tr>\n<tr>\n<td>Technical Documentation<\/td>\n<td>Publish smart contract audits and detailed security reports<\/td>\n<td>Demonstrates reliability and accountability<\/td>\n<\/tr>\n<tr>\n<td>Community Engagement<\/td>\n<td>Host regular AMAs and create token-gated community channels<\/td>\n<td>Builds a direct and trusting relationship with investors<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3 id=\"meeting-legal-requirements\" tabindex=\"-1\">Meeting Legal Requirements<\/h3>\n<p>Operating a Web3 project in the U.S. comes with regulatory challenges. For example, <a href=\"https:\/\/www.binance.us\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Binance.US<\/a> faced a $30 million settlement with the SEC, showing the risks of noncompliance. To stay on the right side of the law, focus on these key areas:<\/p>\n<ul>\n<li><strong>Securities Regulations<\/strong>: Determine whether your token offerings qualify as securities.<\/li>\n<li><strong>AML\/KYC Programs<\/strong>: Implement strong customer verification systems to meet anti-money laundering standards.<\/li>\n<li><strong>Tax Compliance<\/strong>: Keep detailed records to fulfill IRS reporting obligations.<\/li>\n<li><strong>Consumer Protection<\/strong>: Ensure marketing materials and user agreements meet legal standards.<\/li>\n<\/ul>\n<p>By addressing these areas, you can reduce both legal and reputational risks.<\/p>\n<h3 id=\"growing-your-investor-community\" tabindex=\"-1\">Growing Your Investor Community<\/h3>\n<p>Transparency and compliance lay the groundwork, but engaging your investor community is equally important. Successful projects use a mix of traditional outreach and Web3-specific strategies, such as:<\/p>\n<ul>\n<li>Hosting AMAs led by project leaders to answer investor questions.<\/li>\n<li>Creating exclusive channels for key stakeholders to foster a sense of importance.<\/li>\n<li>Offering token-gated perks or content to reward participation.<\/li>\n<li>Organizing community events and challenges to keep investors involved.<\/li>\n<\/ul>\n<p>Additionally, establish governance mechanisms that let investors contribute to decision-making. Communicate consistently through platforms like Discord, Telegram, and Twitter, and share development updates to maintain long-term support.<\/p>\n<h2 id=\"types-of-crypto-crowdfunding-explained\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Types of Crypto Crowdfunding Explained<\/h2>\n<p> <iframe class=\"sb-iframe\" src=\"https:\/\/www.youtube.com\/embed\/cwK2NS0yfAk\" frameborder=\"0\" loading=\"lazy\" allowfullscreen style=\"width: 100%; height: auto; aspect-ratio: 16\/9;\"><\/iframe><\/p>\n<h6 id=\"sbb-itb-7e716c2\" tabindex=\"-1\" style=\"display: none;color:transparent;\">sbb-itb-7e716c2<\/h6>\n<h2 id=\"blockchain-tools-for-fundraising\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Blockchain Tools for Fundraising<\/h2>\n<p>Blockchain technology offers tools that simplify fundraising while addressing risks like security and transparency.<\/p>\n<h3 id=\"using-smart-contracts\" tabindex=\"-1\">Using Smart Contracts<\/h3>\n<p>Smart contracts are the backbone of Web3 fundraising. They automate transactions and reduce the need for intermediaries, creating a secure environment for both investors and project owners. However, security remains a concern &#8211; $3.7 billion was stolen from Web3 protocols and users in 2022 alone. To counteract this, implementing strong security measures is critical.<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th><strong>Security Measure<\/strong><\/th>\n<th><strong>Implementation<\/strong><\/th>\n<th><strong>Benefit<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Code Auditing<\/td>\n<td>Third-party security review<\/td>\n<td>Identifies vulnerabilities before launch<\/td>\n<\/tr>\n<tr>\n<td>Multi-signature Wallets<\/td>\n<td>Requires multiple approvers<\/td>\n<td>Prevents unauthorized transactions<\/td>\n<\/tr>\n<tr>\n<td>Timelock Mechanism<\/td>\n<td>Delays transaction execution<\/td>\n<td>Allows time to stop suspicious activity<\/td>\n<\/tr>\n<tr>\n<td>Testnet Deployment<\/td>\n<td>Testing in a controlled setting<\/td>\n<td>Identifies issues before going live<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In addition to smart contracts, asset tokenization opens new avenues for fundraising.<\/p>\n<h3 id=\"asset-tokenization-methods\" tabindex=\"-1\">Asset Tokenization Methods<\/h3>\n<p>Asset tokenization transforms physical or tangible assets into blockchain-based tokens, offering fractional ownership and improved liquidity. The market for tokenized assets is expected to hit $16 trillion by 2030.<\/p>\n<blockquote>\n<p>&quot;In particular, the tokenization of asset classes offers the prospect of driving efficiencies in capital markets, shortening value chains, and improving cost and access for investors.&quot; &#8211; Larry Fink, CEO of BlackRock <\/p>\n<\/blockquote>\n<p>Here are some real-world examples of asset tokenization:<\/p>\n<ul>\n<li><strong>Real Estate Tokenization<\/strong>: Platforms like <a href=\"https:\/\/realt.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">RealT<\/a> allow investors to buy fractional ownership in real estate through blockchain tokens.<\/li>\n<li><strong>Luxury Asset Tokens<\/strong>: <a href=\"https:\/\/curioinvest.com\/docs\/Ferrari_F12tdf_description.pdf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">CurioInvest<\/a> and <a href=\"https:\/\/www.linkedin.com\/pulse\/future-asset-ownership-tokenization-fractional-real-world-singh-79huf\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Myco<\/a> let users invest in high-value assets like luxury cars and fine art, making these markets more accessible.<\/li>\n<li><strong>Commodity-Backed Tokens<\/strong>: <a href=\"https:\/\/www.paxos.com\/pax-gold\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Pax Gold<\/a> (PAXG) links digital tokens to physical gold stored in secure vaults, offering a modern way to invest in precious metals.<\/li>\n<\/ul>\n<p>While tokenization boosts liquidity, integrating with DeFi protocols enhances fundraising opportunities.<\/p>\n<h3 id=\"defi-protocol-integration\" tabindex=\"-1\">DeFi Protocol Integration<\/h3>\n<p>DeFi protocols complement smart contracts and tokenized assets by offering advanced fundraising mechanisms. For instance, <a href=\"https:\/\/coinmarketcap.com\/currencies\/instaraise\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Instaraise<\/a> on the Tezos blockchain uses a fixed swap pool for token sales. Its $INSTA token supports presales and provides additional perks like liquidity mining and staking rewards.<\/p>\n<p>Key factors to consider for successful integration:<\/p>\n<ul>\n<li><strong>Liquidity Protocols<\/strong>: Use platforms like <a href=\"https:\/\/aave.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Aave<\/a> to create tailored lending and borrowing options.<\/li>\n<li><strong>Exchange Integration<\/strong>: Decentralized exchanges enable immediate trading of tokens after fundraising.<\/li>\n<li><strong>Smart Contract Compatibility<\/strong>: Ensure your contracts work seamlessly with various DeFi protocols to broaden funding potential.<\/li>\n<\/ul>\n<p>These tools together provide a robust framework for modern fundraising in the blockchain space.<\/p>\n<h2 id=\"examples-and-resources\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Examples and Resources<\/h2>\n<h3 id=\"success-stories\" tabindex=\"-1\">Success Stories<\/h3>\n<p>Recent projects highlight how blockchain is reshaping fundraising. For example, Odyssey &#8211; a learning DAO aiming to provide free Web3 education to 1 million people &#8211; successfully raised 32.46 ETH through $ODY tokens and limited NFTs. Several factors contributed to their success:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th><strong>Factor<\/strong><\/th>\n<th><strong>Implementation<\/strong><\/th>\n<th><strong>Outcome<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Clear Mission<\/td>\n<td>Free Web3 education for 1 million people<\/td>\n<td>Strong community engagement<\/td>\n<\/tr>\n<tr>\n<td>Token Utility<\/td>\n<td>Governance rights via $ODY<\/td>\n<td>Active participation by holders<\/td>\n<\/tr>\n<tr>\n<td>Unique Offerings<\/td>\n<td>Limited NFTs<\/td>\n<td>Extra value for supporters<\/td>\n<\/tr>\n<tr>\n<td>Beginner Focus<\/td>\n<td>Easy-to-access learning paths<\/td>\n<td>Wider appeal to newcomers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>In contrast, All for Climate DAO\u2019s October 2023 campaign aimed to raise 3 ETH but secured only 0.32 ETH. They offered $RUNFORCLIMATE tokens, which provided access to a private Discord channel with exclusive perks.<\/p>\n<p>These examples show how tailored strategies and clear goals can make or break a campaign. They also emphasize the importance of choosing the right tools and approaches, which are covered in the next section.<\/p>\n<h3 id=\"recommended-tools\" tabindex=\"-1\">Recommended Tools<\/h3>\n<p>The Web3 space offers a variety of platforms and services to support different fundraising needs.<\/p>\n<p><strong>Funding Platforms:<\/strong><\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th><strong>Platform<\/strong><\/th>\n<th><strong>Key Strength<\/strong><\/th>\n<th><strong>Ideal For<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/giveth.io\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Giveth<\/a><\/td>\n<td>Transparency, Quadratic Funding<\/td>\n<td>Community-driven projects<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/gitcoin.co\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Gitcoin<\/a><\/td>\n<td>Focus on open-source, proven track record<\/td>\n<td>Developer-led initiatives<\/td>\n<\/tr>\n<tr>\n<td>Optimism RPGF<\/td>\n<td>Retroactive funding within Ethereum ecosystem<\/td>\n<td>Public goods projects<\/td>\n<\/tr>\n<tr>\n<td>Clr.Fund<\/td>\n<td>Community alignment, Quadratic Funding<\/td>\n<td>Grassroots campaigns<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Legal and Advisory Services:<\/strong><\/p>\n<ul>\n<li> <strong><a href=\"https:\/\/legalnodes.com\/legal-for-web3\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"display: inline;\">Legal Nodes<\/a><\/strong>: Offers Virtual Legal Officers (VLOs) to handle fundraising documentation. They can help projects pick the right instruments, like a SAFE with token warrants for early stages, a SAFT for projects with completed whitepapers, or a TSA for existing tokens. <\/li>\n<li> <strong><a href=\"https:\/\/beyondotc.com\/\" style=\"display: inline;\">BeyondOTC<\/a><\/strong>: Provides advisory services for fundraising, OTC trading, go-to-market strategies, and connections to key industry players, including both centralized and decentralized exchanges and launchpads. <\/li>\n<li> <strong>Let\u2019s Raise<\/strong>: Uses AI to match Web3 projects with suitable investors. Their advanced scoring system helps projects find the right backers, streamlining the fundraising process. <\/li>\n<\/ul>\n<h2 id=\"summary\" tabindex=\"-1\" class=\"sb h2-sbb-cls\">Summary<\/h2>\n<h3 id=\"method-overview\" tabindex=\"-1\">Method Overview<\/h3>\n<p>Here\u2019s a snapshot of key funding methods and their ideal use cases:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Method<\/th>\n<th>Key Requirements<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>VC Funding<\/td>\n<td>Strong business model, proven traction<\/td>\n<td>Infrastructure projects<\/td>\n<\/tr>\n<tr>\n<td>Angel Investment<\/td>\n<td>Clear vision, early prototype<\/td>\n<td>Early-stage startups<\/td>\n<\/tr>\n<tr>\n<td>Token Sales<\/td>\n<td>Sustainable tokenomics, legal compliance<\/td>\n<td>Community-driven projects<\/td>\n<\/tr>\n<tr>\n<td>Grant Programs<\/td>\n<td>Focus on network growth<\/td>\n<td>Open-source initiatives<\/td>\n<\/tr>\n<tr>\n<td>NFT Fundraising<\/td>\n<td>Unique utility, clear holder benefits<\/td>\n<td>Creative\/gaming projects<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>While these approaches are essential, don\u2019t overlook traditional funding sources &#8211; they still play a major role in driving Web3 development.<\/p>\n<h3 id=\"next-steps\" tabindex=\"-1\">Next Steps<\/h3>\n<p>Now that you\u2019ve got the methods down, it\u2019s time to take action. Let\u2019s break it into practical steps:<\/p>\n<ol>\n<li><strong>Project Foundation<\/strong><\/li>\n<\/ol>\n<p>Start with the basics: build a prototype, prepare key documents, and ensure you meet regulatory requirements.<\/p>\n<blockquote>\n<p>&quot;Investors aren&#8217;t just looking for a product, they&#8217;re looking for a vision of the future. How will your project redefine the Web3 space? What problem are you solving, and why does it matter in the grand scheme of things?&quot; <\/p>\n<\/blockquote>\n<ol start=\"2\">\n<li><strong>Strategic Approach<\/strong><\/li>\n<\/ol>\n<p>Your fundraising strategy should focus on these critical components:<\/p>\n<table style=\"width:100%;\">\n<thead>\n<tr>\n<th>Component<\/th>\n<th>Action Items<\/th>\n<th>Impact<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Team Building<\/td>\n<td>Recruit blockchain and tokenomics experts<\/td>\n<td>Boosts technical credibility<\/td>\n<\/tr>\n<tr>\n<td>Legal Framework<\/td>\n<td>Use appropriate legal instruments (e.g., SAFT, TSA)<\/td>\n<td>Ensures compliance<\/td>\n<\/tr>\n<tr>\n<td>Community Growth<\/td>\n<td>Engage via Discord, Telegram, and Twitter<\/td>\n<td>Builds organic support<\/td>\n<\/tr>\n<tr>\n<td>Market Validation<\/td>\n<td>Conduct user interviews and competitor analysis<\/td>\n<td>Increases investor confidence<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<ol start=\"3\">\n<li><strong>Funding Selection<\/strong><\/li>\n<\/ol>\n<p>Choose funding sources that align with your project\u2019s current stage and goals.<\/p>\n<blockquote>\n<p>&quot;Consider grants and ecosystem funds. These are often overlooked. You might even want to validate your idea at hackathons or through bug bounties. This is where investors will be paying attention.&quot; <\/p>\n<\/blockquote>\n<p>Raising funds in Web3 isn\u2019t just about securing money &#8211; it\u2019s about finding the right partners who bring strategic value. The projects that stand out to investors are those with clear goals and sustainable models that meet evolving market demands.<\/p>\n<h2>Related Blog Posts<\/h2>\n<ul>\n<li><a href=\"\/blog\/how-to-evaluate-web3-projects-for-early-investment\/\" style=\"display: inline;\">How to Evaluate Web3 Projects for Early Investment<\/a><\/li>\n<li><a href=\"\/blog\/secondary-market-trading-in-crypto-complete-guide\/\" style=\"display: inline;\">Secondary Market Trading in Crypto: Complete Guide<\/a><\/li>\n<li><a href=\"\/blog\/token-burn-vs-buyback-key-differences\/\" style=\"display: inline;\">Token Burn vs. Buyback: Key Differences<\/a><\/li>\n<li><a href=\"\/blog\/cross-border-smart-contracts-legal-challenges\/\" style=\"display: inline;\">Cross-Border Smart Contracts: Legal Challenges<\/a><\/li>\n<\/ul>\n<p><script async type=\"text\/javascript\" src=\"https:\/\/app.seobotai.com\/banner\/banner.js?id=67d22708233d3a01105fc404\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Explore innovative Web3 fundraising methods, from token sales to DAOs, and learn best practices for building trust and engaging investors.<\/p>\n","protected":false},"author":1,"featured_media":507,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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